Whim App Featured at New Exhibition from Cooper Hewitt that Explores the Future of Mobility
“The Road Ahead: Reimagining Mobility” exhibition on view at Cooper Hewitt, Smithsonian Design Museum from December 14 through March 31, 2019
MaaS Global, developer of mobility service Whim, today announced that its technology will be featured in a new exhibition from Cooper Hewitt, Smithsonian Design Museum called “The Road Ahead: Reimagining Mobility.” The exhibition explores salient topics around the future of mobility and the urban environment with 40 featured projects that reimagine liveable streets and the way people, goods and services will move in a new age of connected and transformational mobility.
“The Road Ahead” is organised by Cara McCarty, Director of Curatorial, Cynthia E. Smith, Curator of Socially Responsible Design and Julie Pastor, Curatorial Assistant, and will be on view from December 14 through March 31, 2019 in the third floor Barbara and Morton Mandel Design Gallery at Cooper Hewitt in New York.
Sampo Hietanen, CEO of Maas Global, said: “We are honoured to be among a very select set of featured technologies at Cooper Hewitt on the future of mobility. We’re dedicated to disrupting the current model of transportation on a global level, and in our first year, we’ve already started to bring change and introduce our mobility as a service app, Whim, into European markets. We’re looking forward to bringing our innovative subscription mobility model to audiences through projects like this with Cooper Hewitt, and through our international program expansion plans in 2019.”
About Cooper Hewitt, Smithsonian Design Museum
Cooper Hewitt is America’s design museum. Inclusive, innovative and experimental, the museum’s dynamic exhibitions, education programs, master’s program, publications and online resources inspire, educate and empower people through design. An integral part of the Smithsonian Institution—the world’s largest museum and research complex—Cooper Hewitt is located on New York City’s Museum Mile in the historic, landmark Carnegie Mansion. Steward of one of the world’s most diverse and comprehensive design collections—over 210,000 objects that range from an ancient Egyptian faience cup dating to about 1100 BCE to contemporary 3D-printed objects and digital code—Cooper Hewitt welcomes everyone to discover the importance of design and its power to change the world. Cooper Hewitt knits digital into experiences to enhance ideas, extend reach beyond museum walls, and enable greater access, personalization, experimentation and connection. In 2018, the London Design Biennale awarded a medal to Cooper Hewitt for its presentation “Face Values,” an immersive installation that explores the pervasive but often hidden role of facial-detection technology in contemporary society.
Veera Aalto, Communications Coordinator
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