We are all about sustainability. It is the driving force for us as a company. At the moment, transport is one of the biggest causes of emissions in the world, and we want to change that. We want to offer a better alternative for a private car.

Why do we need change?

At the moment, 1/4 of global emissions come from transport, and nearly 75% of those emissions are from road transport. In Europe alone, there are 242 million cars on the roads. Transport is the only sector that has not been able to cut emissions since 1990, and these emissions grow faster than any other. If nothing changes, by 2030 almost half of global CO2 emissions will come from traffic.

Households currently use 20% of their budget on transportation, most of it on cars – even though the car sits unused most of the time at office parking lots and garages. And what’s worse, when the car is in use, it’s often used by only one person at a time.

Our sustainability commitment

Our goal is to replace 1,000,000 private cars with Whim subscription by 2030. We believe that people’s need for mobility only increases in the future due to population growth, urbanization and economic development. We work in the urban areas where people are not tied down by private cars anymore but have the chance to choose a more sustainable alternative. This is why Whim exists.

We believe that the smallest change is important when the goal is to reduce the carbon footprint. As consumers, this can be changing the way you travel. As a company, we work hard to constantly improve our actions. We are committed to ensuring all our actions and the Whim app are geared to reduce and avoid adding to CO2 emissions. We also want to help consumers reduce their carbon footprint and are constantly looking for new options to offer them.

According to a Car Ownership Survey we sent out for our customers in November 2021, 12.5% of all responders reported that Whim has helped them either avoid buying a car or get rid of an existing one. The reasons indicated in the survey for preferring to use a car to public transport options were heavily based on a car being more flexible, available at any time and faster, but also on public transport routes and timetables being inadequate. MaaS operators use technology to develop services like Whim that help consumers use the existing infrastructure in a more flexible way by combining everything under one app.

Our sustainable development goals

Sustainability is not only about the individuals or the companies, it is also about the politicians. As a company, we are committed to furthering the following UN sustainable development objectives.

Sustainable cities and communities

Private cars are one of the biggest sources of CO2 emissions, but unfortunately they are still the only viable means to travel for many. We want to offer a better alternative, but we need other players from the ecosystem on our side. This is why openness is one of our core values, with our ecosystem, our partners, and our consumers.

Climate actions

In order to get the whole MaaS community committed to reducing the number of cars, we have created a global sustainable development initiative. We are also asking consumers for their commitment to find more sustainable alternatives. We aim to start a positive and open discussion around mobility that is based on choice, not restrictions.

Good health and wellbeing

Mobility is closely linked to both physical and mental health. At the moment, private cars take up time that we could use for walking or cycling before and during the day, and road infrastructure takes up valuable space for parks and other green spaces as well as more functionable and attractive city planning.

We want to make sure our actions are contributing to people’s health in a positive way. Offering a holistic solution for public transport allows consumers to meet each other more easily and decreases the need for cars which in turn means less pollution and noise. This changes how the infrastructure is designed to make healthier, more attractive and people-centric cities.