Why we need change

Transport is the only sector that hasn’t cut its emissions since 1990. One quarter of global emissions come from transport, and 75% of those are from road transport.

Transport emissions grow faster than any other sectors: if nothing changes, a whopping 40 % of global CO2 emissions will come from transport by 2030.

Households currently use 20% of their budget on transport, most of it on cars – even though the car sits unused 96% of the time. And what’s worse, when the car is in use, it often has only 1 person inside.

Luckily,  38 % of car owners say they’d replace their car if they could*. Although owning a car is no longer a status symbol, for many it’s still a necessity. We aim to provide a better alternative to these people.

Our commitment

Our goal is to replace 1 million private cars with Whim subscriptions by 2030. We believe people and societies need mobility, as it brings so much good to our lives. But we also believe there has to be a more sustainable alternative to the current main choice of personal transport, – the private car -, that delivers at least an equal sense of freedom.

We work towards enabling cities to make car usage restrictions obsolete by offering a more desirable alternative. For this reason Whim exists.

Avoid, reduce, compensate

On our path to sustainable freedom of mobility we must “avoid, reduce and for now also compensate.

At MaaS global we believe that even the smallest change in reducing carbon footprint is important. Across all our operations and our Whim app we aim to constantly improve to reduce and avoid CO2 emissions.

As the world’s first MaaS operator, we have calculated our full CO2 footprint. The calculations were done according to the GHG Protocol and with an external partner, Positive Impact.

We aren’t yet able to avoid CO2 emissions entirely. For this reason we have offset our full carbon footprint for 2019 as the first MaaS operator. This includes our customer’s rides as well as what it takes to produce Whim. Offsetting has been done through BP Target Neutral.

Even the smallest change is important. Across all our operations and our Whim App we aim to constantly improve to reduce and avoid CO2 emissions.  We have identified areas where we can further improve our performance. These include increasing green options in Whim and improving the quality of CO2 data internally and with our partners and suppliers.


Our global sustainability initiative

Our dream is a world where you don’t need to own a car to lead a happy and hassle-free life. We want to enable cities where politics of restricting car use is no longer necessary as we have better alternatives. Our goal is to create the best solutions for sustainable freedom of mobility.

But in order to succeed, we need your help! We have created a global sustainability initiative to challenge similar commitments from the MaaS industry, as well as from people, to find better alternatives to private car ownership. To join in our initiative click here.

Sustainable development goals

Sustainability is more than just reducing your CO2 footprint. We are committed to promoting the following United Nations sustainable development goals.

Sustainable cities and communities

Private cars are one of the biggest sources of CO2 emissions and also the main source of bad air quality and serious road accidents. However, to many, cars are the only accessible means to mobility.

Providing a viable alternative to private cars is at the core of what we do. However, we accept that we can’t solve this by ourselves. That is why enabling a choice of MaaS operators is vital for the future of cities. Openness is the core value for us at MaaS Global.

Climate action

We need urgent action and concrete commitment to tackle climate change. That’s why we’re committed to replacing 1 million cars by 2030.

There are currently over 250 million cars on the roads of Europe alone. To get the whole MaaS community involved, we are starting a global sustainability initiative to get more commitments to reduce the number of private cars in cities. We are also asking citizens to pledge their willingness to find more sustainable alternatives to private cars. By doing this, we aim to have a positive and open discussion that’s based on choice, not on restrictions.

Industry, innovation and infrastructure

We believe openness, innovation and cooperation are keys to a sustainable future. We believe that an open MaaS ecosystem is the only way for a thriving, innovative and sustainable future where people get to choose a more sustainable way to move around.

Good health and wellbeing

Mobility is closely linked to both physical and mental health. We want to make sure our actions are contributing to people’s health in a positive way.

* = MaaS Global survey by Kantar TNS