Sustainable development

Why do we need change?

Transport is the only sector that hasn’t been able to cut emissions since 1990. At the moment, 1/4 of global emissions come from transport, and 75% of those emissions are from road transport. 

Transport emissions grow faster than any other emissions: if nothing changes, a whopping 40 % of global CO2 emissions will come from traffic by 2030.

Households currently use 20% of their budget on transportation, most of it on cars – even though the car sits unused 96% of the time. And what’s worse, when the car is in use, it’s often used by only one person at a time.

Luckily, there’s a growing intent for people to give up their cars: 38 % say they’d gladly live without a private car, if they could. But although owning a car is no longer a status symbol, for many it’s still a necessity. And for this we aim to provide a better alternative.

Our sustainability commitment

Our goal is to replace 1 million private cars with Whim subscriptions by 2030. We believe that people’s need for mobility only increases in the future.  But we also believe there is a more sustainable alternative to private motoring that delivers at least an equally hassle-free way to more around.

We work towards cities, where there’s no longer a need to restrict driving but where people can choose a better, more sustainable alternative. This is why Whim exists. 

Avoid, reduce, compensate

We believe that even the smallest change in reducing carbon footprint is important. All our actions and our Whim app are geared to reduce and avoid adding to CO2 emissions.

As the world’s first MaaS company we have counted our carbon footprint. Our carbon foorprint calculation was done by Positive Impact, an external expert, according to the GHG protocol. 

As it’s not yet possible to completely avoid emissions, we, as the first MaaS company, have compensated our carbon footprint. We have compensated all emissions created by our own actions, as well as by our customers’ trips on Whim, for the year of 2019. The compensation was paid through BP Target Neutral. 

We have also recognized the areas where we can improve our actions to more environmentally friendly. These include adding green alternatives to Whim and improving the carbon emissions data we’ve collected internally as well as with our external partners. 

Our sustainability initiative

Our dream is a world where you don’t need to own a car to lead a mobile and hassle-free life. We want to enable cities where there’s no need to restrict driving, but where people have better alternatives to choose from instead. 

Our goal is to create the best solutions for sustainable mobility without people having to sacrifice their freedom of mobility.

But in order to succeed, we need your help! We have created a global sustainable development pledge to get commitment from the MaaS industry, as well as from people, to search for better alternatives to private cars.

Our sustainable development goals

To us, sustainable development means so much more than reducing your carbon footprint. We are committed to furthering the following UN sustainable development objectives.

Sustainable cities and communities

Private cars are one of the biggest sources of CO2 emissions. They are also the main culprit in bad air quality and in dangerous traffic accidents. However, to many, cars are currently the only viable means to move around. 

We want to offer a better alternative. But we know that we can’t solve this challenge alone. For the future of our cities, it’s vital that as many MaaS operators as possible are solving this challenge with us. This is why openess is one of our core values at MaaS Global.

Climate actions

We need urgent action and concrete commitment to tackle climate change. That’s why we’re committed to replacing 1 million cars with Whim journeys by 2030.

There are currently over 250 million cars on the roads of Europe alone. In order to get the whole MaaS community committed to reducing the number of cars, we have created a global sustainable development initiative. We are also asking citizens for their commitment to find more sustainable alternatives. We aim to start a positive and open discussion around mobility that’s based on choice, not on restrictions.

Sustainable industry, innovation and infrastructure

We believe openess, innovation and cooperation are the keys to a sustainable future. The open ecosystem of mobility services is the only way to a sustainable future, where people can choose a better way to more around. 

Good health and wellbeing

Mobility is closely linked to both physical and mental health. We want to make sure our actions are contributing to people’s health in a positive way.