One-year old transportation app Whim disrupts the way people move in cities – over 2,5 million trips taken in first year
MaaS Global aims to launch Whim in several new cities from Asia to USA in the next year as it scales globally.
Helsinki, Finland, December 11, 2018 – MaaS Global Ltd. is the company behind the Whim app, the world’s first ever “mobility as a service” (MaaS) solution, which offers a flexible and easy way to move in cities. The company launched in 2015, and its founder and CEO Sampo Hietanen is known as the father of the ‘Mobility as a Service’ concept. Within one year of operating in Helsinki, Finland, the users made over 2,5 million trips with Whim, of which, 120.000 were city bike trips. Whim has been launched in Helsinki in Finland, in Birmingham in the UK and in Antwerp, Belgium. Next year, the company is planning expansion into 12 new cities across the US, Europe and Asia.
During its first year, while operating in Finland, Whim customers quickly adopted to the new way of freely moving across the cities, which indicates that having all the crucial mobility services, such as taxis, city bikes, public transport and rental cars under one monthly subscription is a good fit for urban dwellers. In the past two years, MaaS Global has been recognized with 6 awards for innovation in transportation technology, and was recently announced as one of the finalists of The Circulars 2019, the world’s premier circular economy award program.
Sampo Hietanen, CEO and Founder of MaaS Global said: “Disruptive technology trends are changing the way we travel, and it is not sustainable or in the future even possible, that everyone will own their own car. People have started to think about their choices in transportation and many have switched the family’s second car to more environmentally-friendly public transport or city bikes. By making the Whim offering as wide as possible to eventually include all means of transport, we will offer people the ability to move freely when and wherever they like, while also majorly affecting city carbon emissions in the long run.”
Lauri Suokannas, Head of Business Development from Taxi Helsinki, said: “During our partnership with MaaS Global over the past year, we’ve seen about 100 000 taxi trips managed seamlessly through the Whim app. We see the enormous possibilities their subscription model has for scaling globally and truly disrupting the transportation industry.”
“During the first year, we concentrated on building trust among our users and improving the service and the user experience based on the user feedback. Next year, we have several new partners lined up and many new city launches in the plans, including Singapore and many European and North American cities. We exceeded our expectations for the first year in Helsinki, so looking at our plans for next year, it will be exciting to see where MaaS Global and the whole MaaS industry have developed one year onwards,” concluded Hietanen.
Veera Aalto, Communications Coordinator
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