Maas Global set off to scale with a new Commercial COO, Robert From

By MaaS Global • February 1, 2022

MaaS Global, the world’s leading mobility-as-a-service provider and the company behind the award-winning Whim app welcomes new Commercial COO, Robert From. From has previously worked at Google and has extensive knowledge on driving sales and growth in a global environment and building partnerships with leading companies across multiple industries.

Digitalization and API economy will continue to provide great opportunities for MaaS Global’s people-centric and sustainable business model. The company will be focusing on expanding the mobility ecosystem and user-friendly product portfolio further, and From will bring a commercial viewpoint on how to accelerate the company’s MaaS offering’s profitability and growth and successfully scale it globally. 

“​I’ve been fortunate enough to witness the approach that the best brands and companies around the world take in building customer relationships that drive sustainable business growth. My ambition is to bring those learnings to everything our teams at MaaS Global do, and together realize the vision of what the future of mobility looks like,” From said.

With 18 million trips made with Whim around the world, MaaS Global has succeeded in creating the ultimate mobility platform. Finland, with its existing mobility infrastructure and progressive legislation has provided the perfect test base for creating and developing the MaaS ecosystem and MaaS Global’s sustainability-based business model.

“The MaaS movement has grown steadily over the years and is now becoming a subject of mainstream discussion. As travelling begins to normalize after the pandemic, new consumer mobility models that work and scale the best are in the spotlight. It is also clear that the consolidation of the MaaS field has begun and will continue this year,” said CEO Sampo Hietanen.

Press inquiries: 

Johanna Sippo, Head of Communications,

About MaaS Global and Whim 

MaaS Global is the world leader in the field of Mobility-as-a-Service (MaaS) and the company behind the award-winning Whim app that has revolutionized users’ travel habits in favor of more sustainable modes. Users can travel where and when they want with public transport, taxis, rental cars, shared bikes, e-scooters, and many other options.

MaaS Global was founded in 2015 and is headquartered in Helsinki, Finland. The company has raised €65 million and is backed by several financial and strategic investors. The Whim app is available on Google Play store and Apple App Store.