Capitello Move and MaaS Global sign a strategic partnership to launch the world’s first eco-friendly mobility platform

By MaaS Global • April 7, 2022

Capitello Move and MaaS Global, the world’s most mature mobility-as-a-service operator, have signed a memorandum of understanding to launch the award-winning mobile app Whim in France. Whim France will become the world’s first green mobility platform that can, among other things, be used for sporting events.

The 48 matches of the Rugby World Cup France 2023 will be held in nine host city stadiums between 8 September 2023 and 28 October 2023. The ambition is to raise the existing standards for international sporting events in terms of social responsibility, inclusion, and sustainable development. The France 2023 Organising Committee aims to be a positive impact event passing on to French society in general, and its sports movement in particular, sustainable and skilled jobs while investing in the development of amateur rugby on the whole territory. In addition, France 2023 aims to limit the environmental impact of the event production.

The launch of Whim France is a unique opportunity for the Rugby World Cup France 2023 Organising Committee to offer an eco-friendly mobility platform, greatly reducing the CO2 emissions generated by the travel movements of official delegations and fans before, during and after the event.

Arnaud Molinié, chairman and co-founder of Capitello Move commented: “We are proud and honoured to support MaaS Global in deploying Whim across Europe. With MaaS Global, an iconic Finnish company in sustainable mobility, we are also accelerating the development of Capitello Move.”

Sampo Hietanen, CEO and founder of MaaS Global added: “The alliance between MaaS Global – Whim and Capitello Move is the first of a kind in the world. This joint effort to bring sustainable mobility to major international sporting events offers new perspectives to our platform. The French market is already very mature in terms of new green mobility. We are certain that Whim France will flourish in this environment and in this exceptional context.”

Claude Atcher, CEO of the Rugby World Cup France 2023 Organising Committee said: “We are delighted to contribute to the launch of Whim France, the world’s first eco-responsible mobility platform. We expect a lot from its implementation at the Rugby World Cup France 2023, especially from the new relationship it creates between rugby fans, host cities and our partners. We are confident that the success of such an initiative will ultimately revolutionise how major global sporting events are organised in the future by offering low-carbon mobility solutions.”

About Capitello Move

Capitello Move, a subsidiary of Capitello Group, is dedicated to investments and activities in new eco-responsible mobilities. Capitello Move is already a partner and advisor of several companies and startups committed to the green transition. Capitello Move is managed by Vincent Carré. Founded and chaired by Arnaud Molinié since 2013, Capitello Group operates in three main activities: media (Capitello OTT, Paris Télévision Center), medical (Loxamed) and !news mobilities” (Capitello Move, WhimFrance).

About Whim

MaaS Global is the world leader in the field of Mobility-as-a-Service (MaaS) and the company behind the award-winning Whim app. Users can journey where and when they want with public transport, taxis, cars, bikes, e-scooters and various other options. Whim has revolutionised users’ travel habits, promoting the use of sustainable mobility. MaaS Global was founded in 2015 and is headquartered in Helsinki, Finland. The company is backed by several strategic and financial investors such as CCR, Mitsui Fudosan, Ferrovial, Tesi, J2L Partners, NordicNinja, Vaudoise, Denso, Toyota Financial Services, Swiftcom, Karsan Otomotiv, Transdev and Aioi Nissay Dowa.