What is MaaS Global?

MaaS Global is the world’s first true MaaS operator, and with our award-winning Whim app we’re set to make the biggest change in transport since cars became widely affordable. Read more about the history of MaaS Global.

Whim, the first all-inclusive MaaS solution commercially available on the market, gives its users all city transport services in one step, letting them journey where and when they want with public transport, taxis, bikes, cars, and other options, all under a single subscription. Read more about Whim.

MaaS as a concept

MaaS is short for Mobility as a Service, bringing all means of travel to one place, easily accessed through a smartphone, anytime, anywhere.

MaaS offering delivers the best of each form of transport, by leveraging technology and connectivity to meet changing consumer preferences. It offers consumers a true alternative to car ownership and therefore MaaS could be the single most powerful tool to decarbonise transport for future generations.

Mobility as a Service is a revolution that will in the coming years sweep through the transportation market. New mobility services and global development are expected to drive an increase in global passenger transport spend to €8tn in 2030. Overall market driven will be by population growth, increasing urbanisation and middle-class wealth in developing nations.
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Our purpose

Out of a logical point of view, owning a car makes little sense – why spend over 7000 euros a year for something you rarely use? The answer lies in the freedom a car gives – the freedom to go anywhere on a whim.

In order to reduce private cars, the alternatives need to create the same feeling of being free to go when you like it.

So far, no single mode of transport has been able to compete. By combining them in an easy and seamless manner we do, however, get a strong fighting chance.

We want to offer citizens a happy life without the hassle of owning a car. We want to use mobility-as-a-service (MaaS) to create sustainable freedom of mobility.

It’s ecosystem, not egosystem

We want to build a global mobility ecosystem together with our partners. This is not a winner takes it all market. We want to ignite all actors that operate, innovate, program, design, manufacture and service different modes of mobility to open their APIs and contribute to the change. The room for innovation and improvement of lives are huge, as is the market potential.

Our values are openness, innovativeness and sustainability. They drive everything we do. Open ecosystems, open APIs and free flow of information are requisites for the speed and the scale we seek. Constructive, cutting-edge innovation is how we choose to navigate in the disruptive environment. Sustainability is in our DNA. MaaS could be the single most powerful tool to decarbonise transport for future generations and our Whim application is the most sustainable true alternative to car ownership.

Want to become a partner?

Join the MaaS open ecosystem

Our Executive Board

Sampo Hietanen
CEO and founder
JP Tanhuala
Chief Corporate Development Officer
Chris Halloran
Chief Financial Officer
Esra Özbay
Chief Investor Relationship Officer

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